Essential Phone Price Drops By 0 to 9

Android creator and former Google executive Andy Rubin is slashing the price of his new companys Essential phone by $200, bringing the price down to $499 and making it a much more sensible purchase for those in search of a new Android phone. The price cut also comes as new phones made by Apple and Samsung are starting at more expensive prices than ever before. The entry level iPhone X, which includes a more vibrant edge-to-edge OLED screen and facial recognition, will cost $999 when it launches on Nov. 3. The stylus-wielding Galaxy Note 8 that Samsung launched in September starts at $950.  We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first product is a better way to get to know us, Essentials Niccolo de Masi wrote in a blog post announcing the price drop. Those who purchased Essentials phone at full price before Oct. 22 will get a $200 discount code to use toward another phone or the companys 360-degree camera attachment. That offer is only valid if you apply to receive a code by Nov. 15. Related Stories   

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's Note 10 and Even Bigger Note 10 Plus Are Here. Are They the Giant Android Phones for You?       Read more: 30 Ultimate Tech Gifts for Every Person On Your Holiday Shopping List The cut puts the Essential phone in a similar price tier as the $479 OnePlus 5, which is currently out of stock, and Motorolas $408 Moto Z2 Play. Unlike those phones, Essentials device comes with a larger and sharper display thats nearly borderless and a titanium build that feels more durable. The Essential phones camera lags behind those found on rivals like the iPhone and Samsungs Galaxy phones, but for $499 some tradeoffs are expected when compared to pricier phones. Rubin has also said that Essential plans to con

tinually issue software updates aimed at improving the camera over time.  The Essential phone has faced a somewhat rocky launch this far: The phone was released at the end of August after Rubin had initially said it would ship within 30 days of being announced. More recently, technology company Keyssa, which is backed by Nest founder and iPod co-creator Tony Fadell, filed a lawsuit accusing Rubins company of stealing trade secrets related to the connector it uses to wirelessly connect to accessories, according to Reuters. And according to a report2020管家婆八肖 in Fierce Wireless, market tracking firm

BayStreet Research estimates that Essenti

al only sold 5,000 phones through Sprint in its first two weeks. But Rubin insists that being honest and open with his companys customers will differentiate Essential from big firms like Apple and Samsung. I want to be relatively transparent, Rubin said in an interview with TIME in September. I dont think secrecy helps garner any trust in a company. Contact us at editors@time.com.

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